Your Style, Your Way

Crocs personalization case study

This case study explores how a Jibbitz Subscription Box can enhance personalization, customer engagement, and brand loyalty for Crocs. The concept delivers curated Jibbitz charms tailored to each subscriber’s unique style, creating a dynamic and interactive way to express individuality. The goal is to demonstrate how a subscription model can drive repeat purchases, strengthen brand affinity, and align with market trends in customization and consumer experience. My approach prioritizes consumer-centered design, ensuring that each delivery feels personal and exciting while reinforcing Crocs’ playful, expressive brand identity. This project showcases my ability to develop innovative, trend-driven solutions that enhance customer interaction and long-term engagement.